It’s here…Finally! The FIFA World Cup 2018 kicks off today, in a short time actually. As a sportbook owner this should really be a very exciting period as it is full of opportunities for you to capitalize on the immense opportunities that are going to appear over the next month.
So, even if you have not yet got in the swing of things then don’t worry, its not too late. The first thing you need to do ASAP is reach out to your customers. Get them aware of what is happening right under their noses, get them excited, get them involved!!!
Although the first game is Russia Vs Saudi Arabia is not expected to be a massive pull in respect to wagers, the real fun starts just hours after.
If you are trying to think of ways in which to get your customers involved in the world cup then we are going to give you a few ideas which should help.
If you have not already, get an email out to your customers. Remind them that the worlds biggest Soccer tournament is about to get underway.
Aside from the obvious bets of people placing on the potential winner, there are also many of other options that you can offer to your customers that can not only keep them engaged with your bookies and also the world cup.
First of all, there can be some amazing chances for Parlay betting when in comes to betting on who will be progressing through from the group stages. Then of course, who will be through to the last 16, 8, 4 and in the final.
At premier pay per head we like to make it easy for you to offer your customers a wide range of betting options so that it is easier for them to stay engaged with the game and therefore, engaged with your business.
One reason that that many bookies forget about is the fact that the world cup offers one of the biggest opportunities to get new players to sign up with your services than another other sporting event. Even if it is get for one game, you have the chance to get potential gamblers to sign up for your bookies. Once they have signed up, it is far easier to keep them engaged with your services.
You need to now be engaging with your customers on a daily basis, reminding them about the days upcoming games and perhaps even the games coming up over the next 24 hours or so.
One of the best ways that you can ensure that you keep your customers engaged with your content is to use the messaging facility that is available through out software. This way you will be able to get directly get to the customers to remind them of the great value offers hat they are missing out on.
Of course, over the summer there are many more sporting events that will be coming up that your customers will be interested in. One of the main things you should be focusing on as a bookie is customer engagement. For that reason, make sure that you are getting in touch with as many people as you possibly can over the coming weeks to make sure that they are getting fully involved with the world cup as reasonably possible.