The Sports Bookie: A Predominantly Male Industry?
Being a sports bookie isn’t just for men anymore. For years, the sportsbook and gambling industries have long been dominated by them. In a Costa Rican study from 2018, the sportsbook company Pay Per Head reported a significant increase in the female customer demographic. In fact, their female demographic saw a 30% growth rate in the span of just a year! While some industry veterans stay baffled by this new influx of clients, it shouldn’t come as a surprise.
The Explosive Truth Behind Female Entrepreneurship
The more women that become sports bookies, the more successful they could be. According to a 2018 spring entrepreneurship report, SCORE.org uncovered that of the 28 million small businesses in the United States, 39% of them are owned by women. The study also found that female-owned businesses increased by 45% from 2007 through 2016. Did you know that this growth rate is FIVE times faster than the national average?
The founder and chief executive of online sportsbook Bet365 Group Ltd., Denise Coates, earned a 220 million pound (around 280 million dollars) paycheck in 2017, a 10% increase from her base remuneration of 199 million pounds the year prior. This ranks her among the world’s best-compensated company executives and she shows no sign of slowing down. Coates takes home more pay than any chief executive on the S&P 500 Index of leading American public companies.
How Did She Do It?
Bet365 has grown to be the United Kingdom’s second-largest betting firm with their sales numbers behind the publicly listed GVC Holdings Plc. With Denise Coates as the brains behind their operation, Bet365’s profit jumped 31% to 660 million pounds last year! In fact, Denise’s success has been taking England so relentlessly by storm that the British government has since moved to increase taxes on gambling and forcing the industry to become more transparent. Following the repeal on a federal ban on sports betting in the United States, Bet365 has become an ever-growing competitor in the U.S. sportsbook market.
How Can I Get A Piece Of The Action?
Premier Per Head supports women’s endeavors and stands behind them every step of the way. This is why we developed the best bookie software available, so that everyone can have an equal opportunity to seize the day and strike it rich. With a bunch of great features starting at just one low, low price, Premier Per Head blows the other best pay per head sites out of the water when it comes to and client satisfaction and features. Some of which include:
- Mobile-friendly platform and wagering menu
- Mobile-friendly reports and customer service
- Custom racebooks
- Live wagering for EVERY game
- No-percentage casinos
- And much, much more!
2019 is the best time to jump into the world of online sports bookkeeping as evidenced by analytics and by the success of Mrs. Coates herself. There’s no place for discrimination in business, and we here at Premier Per Head sincerely wish to expand our platform for everybody who’s interested in bookkeeping. Sign up now and get a 4-week trial absolutely FREE as our gift to you! Get the edge on the competition and join Premier Per Head today!