Understanding Moneylines For Is Key For A Profitable Bookie

lay it all on the moneylines

Lay It All On The Line… The Moneylines THAT IS!

For this week, lets get into something that is an important topic year round, and for basically every sport.

As far as what money lines an individual bookmaker should be offering, is very much a opinion/preference.  This is different than most other topics in that there might not be a true exact answer for this.  But similar to other topics, there are some main factors to consider.

Deciding what moneylines to offer has two parts.  How much are you willing to let someone risk on something that might be a given , in order to win somewhat easily.  But more importantly, how much are you willing to let someone win by risking very little . This is especially key in the first factor


This is probably the most important factor determining what moneylines you want to offer.  This mostly pertains to the underdogs/odds to win bets.  For under dogs, any time a player Is betting a money line, especially a bigger one they are taking a bad price because of the juice.

So depending on your bank roll, you might want to offer money lines up to -500, meaning that someone can take an underdog at about +400.  You can also set the max risk lower for money lines, so that even though they can get 4-1 on a bet, they are limited on how much they can win.

For the odds to win, this is even more important.  If you’re taking bets on golf, Nascar, or any other future/prop, some of those odds might be higher than you can handle.  In those cases, someone might be able to risk $100.00 in order to win $10,000 or even more.

At Premier Per Head, we limit most/all of these selections to a max payout of 50-1. But that still might be too high for some bookies out there.

Player Discretion

This title isn’t that good.  But what we mean here is that if a player is asking for higher moneylines, one way or another, you have to consider who the player is when it comes to their payment history and also how valuable they are to you.

If you want to let someone risk a lot of money on big favorite moneylines. You have to make sure that they will have those amounts if they are to lose.  If they arent, why give them a free shot at winning? The only time you should be allowing players to take big moneyline favorites is if you know for sure you will be collecting those big pay offs. Same for underdogs. If a player wants to risk only a few hundred to possibly win a lot, are you sure that you will be collecting from them when they lose?  If not for either side you need to decline their request.  Asking them for a deposit might be a way to handle it as well.

The value of the player is referring to how much of a losing player this individual is. If they are someone who is consitently losing and paying with no issues, you might want to let them fire away on the higher money lines.  Chances are they will lose it back even if they happen to hit one.

Pay Per Head Software

Ok so for the software this week, we will talk about our Premier Per Head feature that allows you to manage the max money lines for your players.

Specifically, Premier’s software allows you to manage each individual sport for which maximum moneylines you would like to offer. So you might want to allow up to -500 on NFL, but only -300 on college football, etc. This can also be used for the props and tournaments.  If you might want to allow only +800 or +500 on a future for who will win the NBA finals or something like that, you can do it online any time you would like.

This gives you great flexibility to make sure that you are protecting against your guys winning too much but also that you can earn to your max potential. Having fast betting lines for pay per head software is also the key to profitability for the bookmaker. The last thing you want is for your customer to be on top of a line before you are and then their bet comes in a winner.

At Premier Pay Per Head we have the fastest lines in the industry which will ensure that you, the bookmaker are always in control.