When people start their own online bookmakers the customers will regularly use your software to place their preferred wagers. However, many people are not marketing their services in a way that will ensure that they place more bets with you. There are a few different ways that have proved very popular to increase player engagement. In this article we are going to tell you the proven methods that we have taught people to use in order to hugely increase their profit margins.
- Group Your Customers By Their Preferred Sports
When you use our pay per head software you will be able to see the activity from all your clients. One of this recommendations is to group your players by their preferred sports. So, for instance if one player regularly bets on soccer games then add them to an email list for soccer. If they prefer to place bets on basketball then add them to a list for basketball.
- Every Week Email Each List With A Guide To Betting On The Individual Sports
You should make the time each and every week to send out a guide to the upcoming weeks sport. The things that should be included in this report would be “important” games which could be televised. In order to get this information to centre them simply look at the listings for ESPN, Fox sports, CBS sports, TNT and ABC for that week. The thing you need to remember is that the majority of people that place bets on sports would prefer to watch the game if the ability was there. Sometimes it may slip their mind that there is a game playing and by reminding them more often than not they will place a wager on that game.
- Use Our Messaging Facility To Send A Specific Message Directly To The Player
Our software is complete with a messaging facility that would allow you to contact the play directly with reminders or ‘flash’ information. This is a great way for you to engage directly with your customers and entice them to get actively betting. As you can see from the screenshot it is extremely simple for you as the agent to set up a message to get directly to the interested parties. With messaging you want to keep your players engaged with your software, but don’t go too heavy with the messages as you don’t want it to be annoying. You can of course give your players the option to turn off messages.
- Daily Reminders Of The Days Play
In addition to the weekly sports guide you should also send out a daily email as a reminder of the days upcoming action. From testing we have seen that an email which lands in a customer’s inbox mid-afternoon, or 30 minutes before the play starts have the most take up on click through and placed bets. The emails have an amazing take up rate on people placing wagers and easily worth the short amount of time that it takes to write them. Of course, the bigger your customer list, then the more of a financial impact that this easy tactic will have on your bottom line.
- Create Multi Bet Or Cross Sport Parlays With Higher Odds
Last but not least, this is one of the most popular methods for getting more from your customers. Put simply, they love the opportunity to win more through a Parlay bet even though the chances of actually winning the parlay bet are considerably lower than a straight bet. When you offer your parlays though, you need to pick the games wisely. Pick the games which take longer to handicap and when you are offering cross sports parlays you need to offer attractive odds in order for them to interact.