Even if you have been in the bookie business for long, you’d agree that any business needs a sense of direction, which in this case is only determined by the local people, your target audience commonly known as TA.
True, with pay per head software, you will have experienced staff that has helped many bookie businesses at your service. But even with PPH software, there is dire need to localize your bookie business. How to do that is the question we need to discuss.
Learn How You Can Add Your Touch To Your Pay Per Head Bookie Site
Localizing a bookie business or giving your bookie business a local touch is quite involving but one of the main ways you can do so is by offering not only different favorite games, or sports and sporting events but also focusing on what is happening locally.
It is simple logic. Would you imagine a bookie that is based somewhere in the US but only focuses on games that only take place in the Far East, Europe or even Africa? That’d be insane!
Giving your bookie business a local touch should compel you to look around where you are and offer your clients what they can relate with. In fact, some customers are only actively betting on a sporting event because they either personally know a member of the team or something close to that.
The other thing is to give your clients time to mingle with you through a live chat or a phone call. Although there is no rule on this, when you keep yourself available at certain hours of the day, then your customers start to learn where they need to be to talk to you personally.
Many bookies have realized that allowing themselves to freely communicate with their clients whenever it is necessary not only creates a more mutual relationship but also gives both parties a chance to know what to improve on.
Besides, this will open a way for you to find those elite clients that need some special treatment thanks to what they offer or bring to the business.
As to whether you should allow your customers to call directly to you or your representative, is your personal decision. The most important thing is that you will create a local touch to your business if only you will allow a certain and unrestricted mode of communication between the pay per head business and your valued asset, your client.
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