What Is Pay Per Head?
A pay per head sportsbook, sometimes known as a PPH Sportsbook or Price Per Head, is a simple software solution that has enabled bookies everywhere to start their own online businesses without the need to spend thousands of dollars on building their own software solution.
The ultimate selling point here is that PPH enables a digital startup for every sportsbook business by having bookies pay just a small fee per active user. In short, it helps you, as an online sports bookie, worry less about running your business and more about growing it.
Essentially, you’ll be outsourcing the day-to-day business operations to highly professional and experienced experts, allowing you to focus on increasing your customer base and your profit margins.
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How Does Pay Per Head Work?
It works by the business owner (the bookmaker) paying the software provider a small fee per head for each active user. This ensures the bookie will only pay for people that are actively using the sportsbook software.
The best part about doing things this way is that everything can be scaled quickly and simply. Whether you have just a couple of customers, or a thousands. You’re only responsible for collecting payments, paying out winnings, and increasing your clientele base.
Most PPH Providers supply a white label turnkey solution, meaning online bookies can have their businesses running in minutes, all branded and ready to put in front of your customers. From there, you’ll never need to worry about the small things, again.